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At any given moment in time the market for online sports betting has a theoretical
market price for each contract traded. The best indicator for this theoretical price
is the average odds offered by bookmakers.
To a much greater extent than the evolution of odds set by an individual bookmaker,
the evolution of average odds provides an indication of market direction, which
in turn provides an indication of the equilibrium consensus view. A rise in average
odds points to an equilibrium consensus view that is situated above the current
level. A fall in average odds signifies an equilibrium consensus view that is situated
below, while steady average odds are a sign that the market has found its equilibrium.
These indicators are of paramount importance to those who wish to maximize their
winnings.
Betgraphs is the one and only company on the net to graphically and continuously
track the evolution of the average odds set by the world’s leading bookmakers.
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