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The industry for online sports betting is populated by many bookmakers who set their
own odds. Because each bookmaker has its own margin strategy, its own estimate of
probabilities, and to some degree faces idiosyncratic market pressures, the odds
for a given event in the market vary from bookmaker to bookmaker at any given point
in time and for the individual bookmaker across time.
With a typical margin of 20% between the highest odds and the lowest odds in the
market, it is necessary to be price sensitive. Actively pursuing a strategy of market
high betting can literally turn what would have been long term losses into long
term profits.
Betgraphs continuously compares the odds set by world leading online bookmakers
to visually reveal the evolution of the market upper limit, so that you can always
know where to secure the best value at any given time.
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